claim bonus as a reference point for how to structure disclosures. That said, always adapt to local rules.
## Mini-FAQ
Q: Are offshore operators required to follow AU advertising laws?
A: They are not licensed by AU authorities, but Australian consumer protection agencies can act on misleading advertising aimed at AU consumers; it’s best practice to comply with local standards.
Q: What should I show in a social media ad?
A: Short disclosure (e.g., “$12,000 turnover • Max $5 bet • 7d • 18+”) near the CTA and link to a readable page with full T&Cs.
Q: How do I measure ethical performance?
A: Track dispute rate, bonus cancellations, customer lifetime value, and RG tool usage — improvements in these metrics indicate ethical gains.
Q: Should affiliates be allowed to use hyperbole?
A: No — require affiliates to use pre-approved language and monitor creative placements.
Q: What’s an acceptable WR?
A: There is no universal “acceptable” number; lower WRs are more ethical and player-friendly. If you must use high WRs, make the cost crystal clear in dollars.
## Final checklist before live campaign (short)
– 18+ and RG link visible?
– Dollar turnover and max bet shown?
– Readable T&Cs on landing page?
– Affiliate wording approved?
– Self-exclusion and deposit limits linked on page?
Tick these and you can launch with confidence.
For a practical live example of how a landing + promo disclosure can work end-to-end, review a structured promo flow at a sample site and test the player support ticket rate after launch; one way to see an implementation is to study established landing patterns (for instance, some sites use mid-page disclosure with CTA and visible RG tools) and adapt them to your compliance checklist, or use a partner landing example such as claim bonus for structural reference while ensuring you replace any text with your actual T&Cs.
Sources:
– AU Consumer Law guidance on advertising (state regulators)
– Academic papers on advertising disclosures and consumer behavior (selected industry journals)
About the Author:
I’m a compliance specialist and ex-brand marketer with ten years of experience auditing gambling ads across APAC markets. I’ve run audits, created templates for ethical promo copy, and worked with product teams to implement RG-first sign-up flows. Contact via professional channels for consulting and compliance playbooks.
Disclaimer: This guide is for informational purposes only, intended for operators and compliance teams. All gambling activity is for adults 18+. If you or someone you know has a gambling problem, seek help from local support services.